Activities

Sep 19, 2015

Launch of Tourism Malaysia's Tourism Advisor Programme

The Tourism Advisors of Malaysia Programme is Tourism Malaysia’s latest initiative to engage prominent, well-established and influential Malaysians in various fields, either living abroad or in Malaysia to help promote the country’s tourism. It was introduced as Tourism Ambassador Programme in 2009 and it was rebranded as Tourism Advisors of Malaysia Programme in 2014.


The Tourism Advisors of Malaysia Programme is comprised of nine luminaries of Malaysia, namely entrepreneurs Tan Sri Syed Mohd Yusof Tun Syed Nasir and Datuk Jeffery Sandragesan, renowned shoes maestro Prof. Datuk Dr. Jimmy Choo OBE, famous 80’s singer Dato’ Sheikh Abdullah Ahmad (better known as Dato’ Shake), multi-award winning entertainer and entrepreneur Dato’ Siti Nurhaliza Tarudin, famed chef Dato’ Hj. Chef Ismail Ahmad, and diving ambassador and conservationist Clement Lee, and also includes singer-songwriter Yunalis Mat Zara’ai (better known as Yuna).

Malaysia’s Tourism Advisor also includes a Korean, Datuk Lee Jin Bok. A man of many hats, Datuk Lee can best describe as a bridge connecting South Korea and Malaysia.

The appointed Tourism Advisors of Malaysia will help promote the country’s tourism based on their respective markets and fields, which include Australia, France, Germany, New Zealand, South Korea, Switzerland, UK, USA, and the South East Asian and European regions, as well as in the fields of entertainment, diving, gastronomy, and luxury tourism.

As Tourism Advisors, they hold the responsibilities of presenting ideas and strategies to build the image of the country and help promote Malaysia amongst fans, audience, or business associates in their respective markets or fields.